About Rusty

Rusty the scribe was born (figuratively) in the late summer of 1999 after a mishap with a bucket of Kentucky Fried Chicken. It seems that KFC chicken buckets at the time didn’t quite “hold up” to Rusty’s expectations (as an average American consumer). So Rusty wrote a letter to KFC under a pseudonym, explaining the problems he had with their bucket. After this initial foray into the consumer affairs arena — and the response Rusty received — he became more aware of the products and companies around him and he found many other consumer products he believed could be improved or better marketed. It was then that Rusty first began to appreciate his own tremendous responsibility in voicing his thoughts and opinions, especially if doing so might bring about improvements in the lives of average American consumers through better product designs.  He also began sharing his unique marketing ideas in the secret hope of one day becoming a director of marketing at a major corporation. Rusty went on a letter writing campaign, signing these letters with his true given name ‘Rusty Lucas’ and vowed to never again deny his true identity to himself or anyone else.  Thus began Rusty’s never ending quest (1) to get his questions answered by return correspondence; and (2) to exponentially expand his baseball cap collection.

Nobody knows for sure what happened to Rusty in December of 1999 or why he so abruptly stopped writing letters. Some say that he ran out of stamps, others suggest that he was on a secret mission for the CIA and had to go underground, still others believe that Rusty was abducted by aliens and taken far away in a space craft. While nobody knows for sure what exactly happened, Rusty made a triumphant return to society in late 2003 and his letters to corporate America on behalf of the average consumer once again circulated through the proverbial veins drumming to the pulse of America. Rusty expanded his horizons to include inquisitive letters to other organizations and societies.  In doing so, Rusty recalled the words of one of his grade school teachers who told him at an early age: “There is no such thing as a stupid question.  The only stupid question is the one you don’t ask.”  Rusty later learned a variation on that quote to be equally true: “There are no stupid questions.  There are only stupid answers.”  So as the world continued into a new millennium, these two ideas became Rusty’s mantras to live by.

In January of 2005, Rusty received a visit from the authorities. Apparently the personnel at BASF did not share Rusty’s inquisitive nature or sense of humor. Unfortunately, BASF did not and will not send any replies or baseball caps to Rusty. Instead, they sent a police detective. Although Rusty offered to write a letter to BASF explaining that the earlier letter was all in harmless good humor, the authorities suggested that writing another letter to BASF was not advisable. So instead, Rusty secretly pledged to include a reference to BASF in his future letters for an undetermined period of time.

In April of 2006, Rusty’s Recent Ramblings was featured in one of Rusty’s favorite online newsletters: Cool Tips and Trinkets. This page was included in the Subscribers’ Sites section of issue #399.

At times, Rusty ducks away for unannounced sabbaticals and retreats of indefinite time to cleanse his mind and spirit.  You will notice those patterns of inactivity in the archives.  Perhaps Rusty’s recent ramblings (as displayed on these pages) are not all that “recent” (as compared to the calendar on the wall).  In that event, it is quite likely that the relative time in which you read these pages right now may be a period of rest for Rusty.  If so, do not be dismayed.  Rusty has shown time and time again that he is never finished writing letters — he merely takes a break.  Rusty will always be back pitching a new idea or asking a new question.

Feel free to look around and read Rusty’s Recent Ramblings. If you are looking for an old
favorite, all of Rusty’s prior letters and any responses are located in the archive pages, linked on the sidebar to the home page.  But if this is your first visit to Rusty’s Recent Ramblings, then they are all new to you!

Unfortunately, Rusty must graciously decline any letter ideas from outside sources. As for his reasons, he simply refers you to the views expressed in the archived replies from Good Year, Snickers, Campbell Soup, and 7-Up, among others… If you have a letter idea that you think is worthy enough, why not write it letter yourself?  Remember that the only stupid question is the one you don’t ask.

On the home page and in the archives you can find all letters written by Rusty and the responses (where applicable) that Rusty received. All letters and responses are posted in pdf format.  If you encounter an error while downloading or viewing these files, please send an e-mail note to Rusty and let him know which file(s) you are having problems with.

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All new letters and responses posted to the web site are promptly tweeted by Rusty through his Twitter account (along with other consumer related Rusty tweets). Click the button above to follow Rusty on Twitter to get immediate notice of any new postings!  Also please feel free to share this site with anyone you believe might enjoy it!

In the spring of 2010, Rusty entered into a NEW arena using a new venue to get his opinions and experiences to corporate America. Rusty began taking online surveys about various products and services and started earning money in exchange for giving his opinions. Imagine that. . . Rusty, EARNING MONEY for telling companies what he thinks about their products! What an AWESOME concept!!! Click here for more details!!!  You can help keep Rusty writing by clicking above – and maybe make a little bit of spending cash for yourself in the process!!!


Rusty is looking for a publisher to possibly turn Rusty’s Recent Ramblings into a book. If you are an independent publisher or are affiliated with a publisher and find these letters worthy of publishing in a collection (or series), please e-mail your company name/address and contact information.

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